They make these bare minimum marketing efforts and believe that they’ve done everything they can. Many marketers and business owners think sending out a few emails, posting a few videos on Facebook or Instagram, making some phone calls, writing a couple of blogs is enough. The more messages and mediums you control, the more power your marketing will have. This is why you must be aiming for omnipresence in order to get the most out of your advertising dollars. …and when your brand/offer is just one of those messages, it can be almost impossible for it to catch the attention of who your prospecting and get them to take action on what you're offering. Ads, texts, calls, emails, videos, notifications, banners, news stories newsfeeds, posters, etc There is no such thing as over-exposure in marketing, but being ‘over-exposed to’ is something that nearly all of us have to deal with every day of our lives.Įvery single day we are bombarded with 1,000’s of messages. Not for the average person, but for a brand it's very possible. You may ask, is it possible to be everywhere at the same time? Why? Because they are on every street corner…Over-Exposed Starbucks doesn’t have the best coffee but they dominate the industry owning 40% of the US coffee shop market and have a worldwide revenue of over $22 billion. Omnipresence is a term that is referred to as the ability to be present everywhere. In order to thrive in business, you must achieve omnipresence.

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